Gridsum（Nasdaq：GSUM）is a leading provider of cloud-based big-data analytics and AI solutions for multinational and domestic enterprises and government agencies in China. With Gridsum Big Data Platform and its advantages in digital intelligence, Gridsum's mission is to help enterprises and government organizations in China use data in new and powerful ways to make better informed decisions and be more productive.
At Gridsum, we hold up the belief of “Data Focus, Value Creation”, and strive to provide services for clients with the highest quality within the sphere permitted by law. This is the principle that we adhere to and throughout all processes when collaborating with customers, and won their recognition when assignment finished.
How do we obtain data?
Gridsum has formed a long-term collaboration with Google AdWords. In order to provide the best quality of service for customers, Gridsum's Ad Dissector calls APIs provided by AdWords to obtain daily promotional data of each account, including data related to search ads, such as accounts, campaigns, ad groups, and ads, as well as data with regard to exposures, clicks, and spending on each keyword.
The data obtained by Gridsum does not include data that can be used to identify individual netizens, such as cookies, IMEI, IDFA, etc., and it does not include data with regard to the privacy of users either, such as mobile phone numbers and emails.
How do we use data?
Based on advertising data obtained through the AdWords API, Gridsum Ad Dissector provides professionals who work on advertising optimization with convenient services and comprehensive advertising data to help them analyze, optimize and summarize the performance of search advertising more efficiently, and to develop detailed reports on data for customers, so as to meet customers' expectations on ROI of search advertising.
How do we protect data?
According to relevant laws and regulations, whether or not it involves users' personal privacy information, Gridsum has the obligation to implement security protection, adopt technical means to protect the network against technical risks such as interference, virus attacks, disruption, or unauthorized access, and prevent against data breach, theft, or tampering.
Gridsum also takes necessary security measures to ensure information security, such as data classification, backup and encryption of important data, among others, and perform screening for loopholes in the system on a regular basis. We detect and keep logs of network operation status and information readout status and save relevant network logs for risk prevention, especially when third parties are allowed to access customer data.
If data leaking happened, Gridsum will, as required by national laws and regulations, inform customers at first timing including the basic situation and possible impact of the incident, measures that Gridsum has taken or will take to resolve the issue, suggestions on what customers can do to protect and prevent against risks, and remedial measures that Gridsum will offer for clients, etc.
How do we adhere to policies and meet requirements of the regulatory agencies?
Gridsum will from time to time follow up on the latest updates on data privacy policies from regulatory agencies, and check Gridsum's own privacy policies on a regular basis to ultimately make sure that Gridsum process obtained data in compliance with national laws and regulations. As for major policy changes, Gridsum will also notify customers as soon as possible to protect customers' rights to be informed.
Appendix:" Cybersecurity Law of the People's Republic of China"